Book:
Satisficing and Maximizing: Moral Theorists on Practical ReasonAuthor:
Michael ByronPages:
256Format:
pdfLanguage:
EnglishISBN10:
0521010055How do we think about what we plan to do? One dominant answer is that we select the best possible option available. However, a growing number of philosophers would offer a different answer: since we are not equipped to maximize we often choose the next best alternative, one that is no more than satisfactory. This strategy choice is called satisficing (a term coined by the economist Herb Simon).This new collection of essays explores both these accounts of practical reason. 
Book:
The Archaeology of the CaribbeanAuthor:
Samuel M. WilsonPages:
222Format:
PDFLanguage:
EnglishISBN10:
0521626226The Archaeology of the Caribbean is a comprehensive synthesis of Caribbean prehistory from the earliest settlement by humans more than 4000 years BC, to the time of European conquest of the islands, from the fifteenth through seventeenth centuries. Samuel Wilson reviews the evidence for migration and cultural change throughout the archipelago, dealing in particular with periods of cultural interaction when groups with different cultures and histories were in contact.
Book:
Fearing Others: The Nature and Treatment of Social PhobiaAuthor:
Ariel StravynskiPages:
450Format:
pdfLanguage:
EnglishISBN10:
0521671086Social phobia and disruptive social anxiety are features of the lives of many thousands of people. But exactly what is social phobia? What causes it? What is its nature and what kinds of treatments can improve it? Using key concepts and methods and a substantive body of research, this book aims to answer these questions and clarify social phobia by means of critical discussions and examination of evidence. It takes a sceptical stance towards the received view of social phobia as a species of disease caused by a deficient inner mechanism and considers an alternative construal of social phobia as a purposeful interpersonal pattern of self-overprotection from social threats. The possibility that social phobia might not actually exist in nature is also considered. Fearing Others will appeal to researchers, clinicians and students in clinical and health psychology and psychiatry.
Book:
Human Frontiers, Environments and DiseaseAuthor:
Tony McMichaelPages:
430Format:
pdfLanguage:
EnglishISBN10:
0521004942This is a tour de force, a brilliant, densely packed account of human evolutionary biology and ecology, setting the progress of the human race and its civilizations and cultures in the context of shifting environmental, climatic, social, cultural and ecological forces over the lifetime of our species. Tony McMichael describes and explains how we have reached the present human situation, the interplay of our species with the plants and animals that supply our food, and the microbes that often shorten our lives. In the short period since the industrial revolution we have made spectacular progress in every way imaginable, but now our own ingenuity and industries may threaten our very survivsl - we are at risk of endangering our life support systems to an extent that could harm them badly enough to raise questions about our own prospects for survival as a species. This is an important book for everyone who cares about life - our lives, and the lives of other species with which we are interdependent.
Book:
Stars (Science Matters)Author:
Jonathan BocknekPages:
24Format:
PDFLanguage:
EnglishISBN10:
1590360877When a puddle dries up, where does all the water go? The science matters series provides a compelling introduction to key science topics, explaining concepts in a format that encourages reading and comprehension. Each title introduces a core science topic through visual diagrams, hands-on experiments, and fascinating biographies, all engagingly written.
Book:
Values, Religions and Education in Changing SocietiesAuthor:
Karin Sporre, Jan MannbergPages:
145Format:
PDFLanguage:
EnglishISBN10:
9048196272Education is a societal matter and takes place in relation to societal changes. Today, in many countries, it has to grapple with diversity and differences brought about by migration and changes in gender relations. Questions of values, human rights and the role of religions are raised. In this book scholars from Sweden, Norway, Germany, Great Britain, Canada, Namibia and South Africa discuss the issues above. Similarities as well as differences are highlighted. The varied contributors engage in a North-South dialogue. Among the questions addressed are: Can the Scandinavian countries be understood as more religious than their up-to-date, seemingly secularist reputation has led us to believe? How do some European, Muslim, Christian and secular pupils understand the religious education they receive? Could a global citizenship education, with a gendered understanding as an integral part, be accomplished? ‘Diversity’ and ‘social justice’: what does it take to theoretically integrate these two crucial parameters in education, in South Africa, and in Sweden? The role of religious and values education under changing circumstances is explored through the diverse contributions, that also challenge the hegemony of a Western understanding of democracy, among other values. The purpose of this is to assess what could now constitute global educational common ground.
Book:
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (1 edition )Author:
Steve Mulder, Ziv YaarPages:
312Format:
PDFLanguage:
EnglishISBN10:
0321434536How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
