Book:
Wordsworth's Philosophic SongAuthor:
Simon JarvisPages:
284Format:
PDFLanguage:
EnglishISBN10:
052112350XWordsworth wrote that he longed to compose 'some philosophic Song/Of Truth that cherishes our daily life'. Yet he never finished The Recluse, his long philosophical poem. Simon Jarvis argues that Wordsworth's aspiration to 'philosophic song' is central to his greatness, and changed the way English poetry was written. Some critics see Wordworth as a systematic thinker, while for others he is a poet first, and a thinker only (if at all) second. Jarvis shows instead how essential both philosophy and the 'song' of poetry were to Wordsworth's achievement. Drawing on advanced work in continental philosophy and social theory to address the ideological attacks which have dominated much recent commentary, Jarvis reads Wordsworth's writing both critically and philosophically, to show how Wordsworth thinks through and in verse. This study rethinks the relation between poetry and society itself by analysing the tensions between thinking philosophically and writing poetry. 
Book:
Storytelling Branding in PracticeAuthor:
Klaus Fog, Christian Budtz, Baris YakaboyluPages:
238Format:
PDFLanguage:
EnglishISBN10:
3540235019As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.From the reviews: "The book carries branding to the next step, which is storytelling." (Philip Kotler, Marketing guru and Professor, Kellogg School of Management Northwestern University) "One of the very best marketing books of the year" (Seth Godin, Bestselling author and Marketing expert) "Check 'Em Out! (...) it's a detailed guide to the creation of powerful sagas that move customers to engage the brand." (Tom Peters, Management guru and CEO, Tom Peters Company) "It's a big deal to compress your company's story into a brand. This book is the first step on that long journey." (Kevin Kelly, Founder and Editor-at-Large, Wired Magazine) "While a good story can be a strong persuader, it’s not immediately clear what makes it good or even how to construct one. The authors lay out four basic elements (message, conflict, characters, plot) and give simple explanations for what each of these entail. … The writing itself makes for good storytelling both in anecdotal examples and overall instruction." (Brandchannel.com) "It's almost like a handbook -- you can easily try out its tools on your daily projects. We have done that already on campaigns and communication in general." (Jorgen Bundgaard Nielsen, Marketing Director, Kraft Foods) "The book applies storytelling to both management and marketing. It has an excellent introduction to the important structural elements of story telling, which is especially useful if you're one of those people who knows a good story but doesn't usually step back far enough to see the patterns that make it work. I encourage you to read this book from cover to cover. You won't regret it." (Nonprofit Online News) "I just finished Storytelling: Branding in Practice, an incredible guide to storytelling, by practitioners (Fog, Budtz, and Yakaboylu, to be precise) for practitioners....This book is both wise and practical and I recommend it to anyone who has to think about, and convey, the big picture of their nonprofit." (Gettingattention.org)
Book:
Temporarily Yours: Intimacy, Authenticity, and the Commerce of SexAuthor:
Elizabeth BernsteinPages:
288Format:
PDFLanguage:
EnglishISBN10:
0226044572Generations of social thinkers have assumed that access to legitimate paid employment and a decline in the ‘double standard’ would eliminate the reasons behind women’s participation in prostitution. Yet in both the developing world and in postindustrial cities of the West, sexual commerce has continued to flourish, diversifying along technological, spatial, and social lines. In this deeply engaging and theoretically provocative study, Elizabeth Bernstein examines the social features that undergird the expansion and diversification of commercialized sex, demonstrating the ways that postindustrial economic and cultural formations have spawned rapid and unforeseen changes in the forms, meanings, and spatial organization of sexual labor.
Book:
Grasping Reality: An Interpretation-Realistic EpistemologyAuthor:
Hans LenkPages:
280Format:
PDFLanguage:
EnglishISBN10:
9812380248Grasping Reality addresses the methodology of a sophisticated realistic approach to scientific as well as everyday recognition by using schemes and interpretative constructs to analyze theories and the practice of recognition from a hypothesis-realistic vantage point.The three main theses are: (1) Any "grasping" of real objects, processes, entities etc. is deeply dependent on scheme interpretations and interpretative constructs — in short, on using schemes and constructs; the same applies to any sophisticated actions encroaching on reality; (2) a sophisticated interpretation-dependent realism is sketched out and defended from a methodological, non-foundational, epistemological point of view called pragmatic realism; (3) the most provocative thesis is generalized from the role of the well-known preparationist interpretation of quantum theory to everyday knowledge — the interpretative structuring and preparing of the experimental make-up as known in quantum mechanics is not just a special case but the rather general case of gaining any knowledge in science and everyday recognition.
Book:
Backpack 1 WorkbookAuthor:
Mario HerreraPages:
83Format:
PDFLanguage:
EnglishISBN10:
1405800150The Workbook provides focused reinforcement of newly-introduced material, systematic recycling of previously-learned material, and expansion of themes, grammar and vocabulary.
Book:
Antenna Theory and Design, 2nd EditionAuthor:
Warren L. StutzmanPages:
664Format:
PDFLanguage:
EnglishISBN10:
0471025909Highly respected authors have reunited to update the well known 1981 edition which is still hailed as one of the best in its field. This edition includes recent antenna innovations and applications. It features a succinct treatment of the finite difference, time domain (FDTD) computational technique. It is also the first text to treat physical theory of diffraction (PTD).
Book:
Software Configuration Management Using VestaAuthor:
Clark Allan Heydon, Roy LevinPages:
262Format:
PDFLanguage:
EnglishISBN10:
0387002294This monograph addresses two core problems in developing large software projects: versioning and building. In order to develop and evolve large software code bases, software engineers need to understand the central role of automated, scalable software configuration management (SCM). Using the well-known Vesta system (an open-source SCM system developed at the Digital/Compaq Systems Research Center), the authors meticulously develop, demonstrate, and assess key concepts and methods to manage the evolution of large software systems. This book and the code of the Vesta system allow researchers to develop a deeper understanding of the problems inherent in large-scale software construction practices and techniques for their effective solution.
