Book: Eco Barons: The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet
Author: Edward Humes
Pages: 384
Format: pdf
Language: English
ISBN10: 006135029X
While this book profiles the 'Conservancy' style of Roxanne Quimby (Burts Bees) and Doug Thompkins (Patagonia), what especially stuck with me was learning more about Andy Franks, a big mover behind the electric car/California Car project. Humes also has an excellent summary of how our freeway/road system was a gift to the auto industry at the expense of the electric trolleys, etc, that were once a common feature of American Cities.
In the long run, while conservation is crucial, praiseworthy, etc, in the long run what this country needs now is futurist and opinion makers who can reshape society into a healthy place for children and for those of a collaborative spirit. The idea of milking 'the commons' for all it's worth ala Bernie Madoff, Kenneth Lay...has got to stop. Humes does an excellent job of putting a positive spin on these changes.
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