Book: The Commercial Appropriation of Personality
Author: Huw Beverley-Smith
Pages: 404
Format: pdf
Language: English
ISBN10: 0521052521
Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.
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