Book: Mobile Media and Applications - From Concept to Cash - Successful Service Creation and Launch
Author: Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung
Pages: 336
Format: PDF
Language: English
ISBN10: 0470017473
Our ambition with this book is to offer a fresh and wide perspective on a dynamic industry by drawing together data, information and experience, and synthesizing these into useful technological and business conclusions. We decided to ground our approach in combining market and customer understanding gained in our personal experiences and observations as practitioners, with the implications of those observations on networks, devices, operations and so on.
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